In 2019–20, the Victorian government spent $73 million on campaign advertising. Every year, government departments must report on any campaigns they have run, for which they spent over $100,000 on purchasing media placements.
Our dashboard brings together this information for all government departments and the five government agencies that spent the most on campaign advertising for 2017–18, 2018–19, 2019–20 and 2020–21. It allows you to compare spending across departments and agencies, and conduct your own analysis.
This dashboard presents just a portion of the government’s advertising spend. It does not include any campaigns that cost under $100,000 in media buy, nor other types of advertising (see Overview in dashboard for further details). The dashboard includes only a selection of government agencies outside of departments.
This dashboard is part of our work on the Government Advertising audit, which tabled on 6 April 2022.